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Responsive Web Design: Media Queries are not enough

Responsive web design is very much the buzz word in web design today. Like so many of its contemporaries, it's made the uneasy transition from in-industry term to general web-marketing parlance and, in so doing, it's true meaning has been somewhat diluted.

It always intrigues me when complex web development terminology finds its way into marketing and planning meetings. Sometimes, a client will even drop the term into a brief. My previous favourite (which was prolific around 6 or 8 years ago) was "Web 2.0". Only the people who didn't really understand it would ever say it and heaven forbid you should scratch the surface and ask what they actually knew about it!

It's easy to see why "Responsive Web Design" has followed Web 2.0 down that road. It's a very accessible term which uses everyday words that belie the hidden complexities and it is these complexities that drove me to write this piece.
Media Queries Media Queries are great in theory and th…