Adobe CQ is Adobe's Enterprise Level Web Content Management System. Recently, it re-branded to become Adobe Experience Manager (AEM) to reflect its ever expanding universe of functionality and features. Some of the world's biggest brands use AEM to deliver web content to audiences of millions. It really has become the weapon of choice for anyone who's anyone on the the web.
Why is it so popular?
That's actually hard to say. There are a lot of things it does really, really well but it is very expensive to run. The software licence alone can run into 6 figures annually. That's hard to swallow when other competing technologies offer almost everything AEM does for a tenth of the price. But still, AEM continues to take over the world, one website at a time.
On the positive side, it comes with a great set of features out of the box and, with a little tinkering, can deliver an engaging website in a very short space of time. The built-in component-based system means you can quickly put together a complex site in record time. And the built-in code editor (CRXDE Lite) means you can customise components on the fly.
To be continued...